To raise awareness about the abuse that exists towards the greyhound.
In 2010, with the help of our partner, volunteer and photographer Pep Martínez we created a visual communication campaign to promote our cause and make known the good character of the Galgo.
The concept of the campaign was the elegance. It was based on uniting the image of famous or media characters with the image of these noble animals.
With this campaign, we tried to sensitize people and create a strong counterpoint between the elegance, the nobility and the know-how of the Galgos against the brutal abuse that thousands of them suffer every year.
“Put a Galgo in your life” is an action to raise awareness of the abuse that exists against the Galgo, but also shows how good they are as pets.
The campaign had the collaboration of:
maximum responsible of Adolfo Domínguez
member Board of Directors of FC Barcelona
Vadó Lladó, announcer
in RAC105 radio
Luís Figo, exsoccer
Alex O’Doherty, actor
Klea Levin, model
Sergi Arola, chef
Beatriz Ferré Salat,
Pau Donés, singer